ASAP is poison. Urgency loses meaning when everything is urgent.
NO. 77 / 100
BY JASON FRIED & DHH
QUOTE #77 · ASAP Is Poison
REWORK INSPIRATION Let's REWORK
CHAPTER:
ASAP Is Poison
CHINESE EDITION
Chapter: 画沙为界，立场明确
“如果我们的产品无法适合所有人，没有关系，我们愿意为了那些更加深爱我们产品的客户而放弃另一部分客户。这就是我们的立场。”
BOOK TRANSLATION: 重来
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CORE PHILOSOPHY
Key Takeaway & Insight
REWORK challenges the orthodoxy of standard corporate dogma. Stay nimble, embrace practical constraints, eliminate unproductive meetings, and focus on delivering tangible value.
Real business momentum comes from execution, sustainable pace, and clarity over chaotic busyness.
37SIGNALS WORK ETHIC
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DISCUSSION
Reader Perspectives (8)
运
Ops Cat
3d ago
Too real. This is exactly my company right now.
L
Lukas
yesterday
Small companies want to grow big. Big companies dream of being small. What a curious paradox.aradox.
风
VC Li
5d ago
Byproducts can be more valuable than the main product. Keep your eyes open.
S
Sara
1w ago
Don't work overtime for the sake of it. That's just self-gratification.
S
Simon
1h ago
Been there. I used to think overtime was dedication. Now I know it's just inefficiency.
F
Frank
2h ago
Couldn't have said it better. Hit the nail on the head.
陈
CEO Chen
15m ago
Less is more. An eternal truth.
A
Anya
2m ago
In this noisy age, this perspective is a breath of fresh air.
REDEFINE HOW YOU WORK
Discover practical principles for building simple products and calmer businesses. Read more about the book and philosophy.