Let's RE WORK
Minimal. Efficient. Disruptive.
Redefine your entrepreneurial philosophy and way of work.

About the Book
REWORK presents a better, simpler way to think about business and work. With direct language, it challenges conventional business wisdom and offers invaluable guidance.
Featured Quotes
Brilliant Quotes
"Don't copy. Copying kills the deep understanding that drives real growth."
Don't Copy
"Decommoditize your product. Inject your unique personality into everything you do."
Decommoditize Your Product
"Pick a fight. Being anti-something is a great way to attract followers."
Pick a Fight
"Say no to customers when you have to. Your product needs to stand for something."
Say No by Default
"There's no such thing as an overnight success. Overnight successes are years in the making."
The Myth of the Overnight Sensation
"Press releases are spam. They're boring, formulaic, and lack substance."
Press Releases Are Spam
"Nobody likes plastic flowers. Don't be afraid to show your flaws."
Nobody Likes Plastic Flowers
"You need a business, not just a startup. Businesses focus on profit and sustainability."
Build a Business, Not Just a Startup